Our wind turbine installation leads are sourced primarily from location specific pages on our www.dasolar.com website. We have optimized our website to rank well in the search engines for terms relating to "wind turbine installation", "wind turbine installers" and other similar terms. In general, we have optimized our site to appeal to prospects looking to purchase and install a wind turbine, as opposed to simply learning about the technology. Focusing on keywords like "installation" and "incentives" yields buyers that are far along the sales funnel.
We have an entire section of our site dedicated to incentives related to wind turbines (and other renewable energy types). These incentive pages generate search engine rankings (and leads) for prospects far down the purchase funnel (in buying mode). Our incentive page information is derived from an extensive, well maintained, government database. Incentives include rebates, grants, tax credits and other money saving opportunities at the national, state, local and utility level. Our Incentive Alerts service leverages this incentive data and is another great source of leads.
Obviously, wind speed and lot size are hugely important qualification factors for wind turbine installation. We accomplish this in three ways:
The combination of these two qualification methods assures both the location and the fitness of the property for a wind turbine. It also, very importantly, serves as a "double opt-in" by the prospect - demonstrating (for the second time) their desire to be contacted about a wind turbine.
Find more details on our lead generation process:
Quality - Sources - Qualification - Speed - Exclusivity - Targeted Email - Customer Success
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